Course CPA v3 — Advanced (Enterprise Growth & Diversification

Module 0 — Strategy and Business KPIs

• Objectives: Move from campaign operator to media-buying business owner. Define CAC, LTV, burn, margin targets.
• Emphasis: KPI dashboards and executive reporting.

Module 1 — Media Buying Strategy & Portfolio Management

• Topics: Portfolio allocation across GEOs/verticals, diversification matrices, correlation of source performance, seasonal planning.
• Practical: Construct a quarterly media plan with risk allocation.

Module 2 — Attribution Modeling & Advanced Analytics

• Topics: Multi-touch attribution concepts, incrementality testing, cohort analysis, LTV modeling for subscription/lead offers.
• Tools & dashboards: BI tools, SQL basics for advertisers, automated reporting pipelines.
• Assignment: Produce a cohort LTV curve from sample data and infer sustainable CPA.

Module 3 — Creative Operations at Scale

• Topics: Building a creative factory: briefs, production pipelines, performance creative templates, personalization at scale, programmatic creative optimization.
• Emphasis: Testing velocity and statistical significance at scale.

Module 4 — Tech Stack & Infrastructure

• Topics: Enterprise trackers, server clusters, APIs, cost ingestion automation, redundancy, and logging.
• Practical: Design a robust stack diagram and failure recovery plan.

Module 5 — Advanced Traffic Negotiation & Direct Deals

• Topics: Negotiating with publishers and DSPs, white-label deals, private marketplace buys, RTB seat strategies.
• Emphasis: Building preferred buyer relationships and exclusivity.

Module 6 — Legal, Compliance & Payment Strategies

• Topics: Jurisdictional regulations (privacy, data protection basics like GDPR/CPRA awareness), ad policy risk mitigation, payment rails, KYC for networks, tax and bookkeeping basics.
• Practical: Create a compliance checklist for campaigns across 5 top GEOs.

Module 7 — Team Building, SOPs & Project Management

• Topics: Roles (media buyer, tracker specialist, designer, analyst), KPI-based hiring, onboarding, and SOP creation for campaign lifecycle.
• Tools: Project management cadence, OKRs, knowledge bases.

Module 8 — Scaling Internationally & New Channels

• Topics: Entering new GEOs, localizing creatives, choosing local traffic providers, exploring emerging channels (connected TV, audio, new social platforms).
• Assignment: Plan an entry into one new market with localization steps, legal checks, and pilot budget.

Module 9 — Exit Strategies, Monetization & Diversification

• Topics: Building assets (in-house offers, exclusive deals, owned landing platforms), flipping campaigns/businesses, diversification into media buying services.
• Emphasis: How to transition from pure arbitrage to value-added services or owned products.

Module 10 — Capstone: Run a Full-Stack Campaign

• Task: From offer selection to international scale, present a full campaign plan including budget trajectory, expected metrics, creative pipeline, tracking flow, fraud controls, compliance checklist, and contingency plans. Include KPIs at each stage and a 3-month roadmap.

Course CPA v3 Summary: Converts experienced operators into leaders who can run multi-channel, compliant, and profitable media-buying businesses with proper analytics, teams, and infrastructure.