Course CPA v1 — Beginner (Foundation)

Provide a solid foundation in CPA traffic arbitrage: terminology, ecosystem, basic campaign setup, tracking, and initial optimization.

Module 0 — Welcome and Mindset

• Objectives: Understand what CPA arbitrage is, risk profile, realistic expectations and metrics.
• Key takeaways: ROI vs. scale, testing mindset, importance of tracking and data-driven decisions.

Module 1 — Fundamentals and Ecosystem

• Topics: CPA model explained (CPA, CPL, CPS, CPI), players (affiliate networks, advertisers, publishers), common offer types (SOI/DOI, nutra, sweeps, dating, finance, ecom), traffic sources overview (paid vs organic).
• Emphasis: Compliance, offer terms, geo/OS restrictions.

Module 2 — Market and Offer Research

• Topics: How to choose profitable GEOs and verticals; reading offer pages and EPC/CR estimates; using network filters and top-offer lists.
• Tools & resources: Affiliate network dashboards, public trackers for rates, basic competitor ad spying.
• Assignment: Select three offers and justify choice with basic KPI hypothesis (e.g., EPC, CR, payout).

Module 3 — Tracking Basics

• Topics: Why tracking is mandatory; core metrics (clicks, CR, EPC, ROI, revenue); setting up postback & macros.
• Practical: Create a simple campaign in a tracker (S2S postback simulated or using a demo).
• Emphasis: UTMs, landing page/offer redirection logic, avoiding click loss.

Module 4 — Traffic Sources — Intro to Paid Traffic

• Topics: Overview of mainstream paid sources (Facebook/Meta, Google, TikTok, native networks, push, pop, adult networks); strengths and weaknesses.
• Focus: Budgeting small tests, CPC/CPM expectations, basic bidding strategies.
• Assignment: Draft a test plan for one traffic source with daily budget, audience, creatives.

Module 5 — Landing Pages and Creatives

• Topics: Components of high-converting landing pages; A/B basics; creative formats (static, video, prelanders).
• Emphasis: Message match, page speed, mobile optimization, compliance signals.
• Practical: Sketch a prelander funnel for chosen offer.

Module 6 — Campaign Launch and Early Optimization

• Topics: Launch checklist; test windows and sample size; reading initial data; pausing and scaling rules.
• Key metrics to watch: CTR, CR, lead quality, EPC.
• Assignment: Launch a simulated test campaign, record results, and propose next steps.

Module 7 — Risk Management and Compliance

• Topics: Offer TOS, traffic source policies, fraud prevention basics, avoiding banned creatives and content.
• Emphasis: Clean traffic vs. incentivized; how to handle network queries.

Module 8 — Wrap-up and Next Steps

• Topics: How to iterate tests, building a routine for daily/weekly optimization, resources to continue learning.
• Final project: Plan and justify a real micro-test with budget, creatives, tracking, and KPI targets.

Course CPA v1 Summary: Practical, step-by-step foundation for a beginner to run low-risk micro-tests, understand main metrics and workflows, and prepare for scaling.