Course CPA v2 — Intermediate (Optimization & Scale)

Module 0 — Orientation and KPIs

• Objectives: Define scale targets, acceptable CPA ceilings, LTV awareness for certain verticals.
• Emphasis: Data hygiene and attribution windows.

Module 1 — Advanced Offer Selection and Negotiation

• Topics: Reading advanced EPC trends, seasonality, payout negotiation, exclusive offers, bulk deals.
• Practical: How to approach managers, present traffic case, request higher payouts or frequency caps.

Module 2 — Advanced Tracking and Attribution

• Topics: Multiple trackers, server-to-server postbacks, troubleshooting mismatches, deduplication, lookback windows.
• Tools: Popular trackers and their advanced features (funnel mapping, cost import, rule engines).
• Assignment: Configure an advanced tracking flow including cost import and campaign-level macros.

Module 3 — Traffic Source Mastery

• Topics: Deep dives: native, push, pop, RTB, adult, social (Meta/TikTok cap strategies) and search (Google alternatives). Native and push inventive targeting, blacklists/whitelists.
• Emphasis: Scaling tactics specific to each source, creative fatigue patterns.

Module 4 — Creative Strategy & CRO

• Topics: Creative testing frameworks (multivariate, creative bundles), ad copy psychology, landing page heatmaps and session recordings, conversion rate optimization loops.
• Practical: Build 5 creative hypotheses and an A/B plan; create tracking for dynamic content testing.

Module 5 — Bid Management & Automated Rules

• Topics: Manual vs automated bidding, scaling rules, dayparting, geo rotation, rule-based pause/scale actions.
• Tools & scripts: Tracker rules, traffic source automation, simple spreadsheets for decision thresholds.
• Assignment: Implement an automation rule to scale winning creatives and pause poor performers.

Module 6 — Funnels & Prelanders for Higher CR

• Topics: Multi-step funnels, qualification pre-landers, benefit-led vs clickbait preland approaches, monetization of drop-offs.
• Emphasis: Reducing fake/conversion-quality leads while maintaining volume.

Module 7 — Fraud Detection & Quality Assurance

• Topics: Identifying bots, click farms, suspicious spikes; forensic analysis using IPs, device overlaps, conversion time patterns; working with networks for refunds/credits.
• Practical: Build a fraud checklist and perform a retrospective analysis on sample data.

Module 8 — Budgeting, Scaling & Teaming

• Topics: Scaling budgets responsibly, diversification of traffic, when to hire operators or designers, building SOPs.
• KPI frameworks: Expected CAC trajectories at scale, burn-rate controls.

Module 9 — Case Studies & Exercises

• Topics: Analyze 3 intermediate-level case studies (wins and failures), dissection of creative and funnel choices.
• Final project: Take a live offer (or provided dataset), create a scaling plan from $50/day to $1k/day with contingencies.

Course CPA v2 Summary: Teaches robust systems for optimization, automation, risk mitigation, and scaling across multiple traffic sources.